Consumers Trust and Love Vinachem's Fertilizer Products
To celebrate the 80th anniversary of Vietnam's National Day (September 2, 1945 – September 2, 2025), the Vietnam National Chemical Group (Vinachem) participated in the "National Achievements Exhibition" at the National Exhibition Center (Dong Anh, Hanoi). Vinachem's booth, titled "The Mark of a Journey," attracted the interest of a large number of delegates and visitors from both within Vietnam and abroad.
In the fertilizer product display area—a key sector for the Group—many consumers, farmers, and customers directly learned about and experienced the products, sharing positive feedback. The booth showcased well-known brands such as Supe Lam Thao, Mien Nam Fertilizer, Binh Dien, Ninh Binh, Ha Bac Nitrogen, Ninh Binh Nitrogen, and Van Dien Phosphate, which have been mainstays in Vietnamese agriculture for many years.
Consumers noted that Vinachem's fertilizers have stable quality and high cultivation efficiency. They are suitable for various crops and soil types, allowing farmers to feel confident in their production investments. Furthermore, the modern, user-friendly packaging and clear labels build customer trust in the products' authenticity and transparent origin.
One farmer visiting the exhibition shared, "My family has used Lam Thao fertilizer for many years. Our rice plants are healthy, have few pests, and produce a stable yield. Now that I see the wide variety of products on display and learn that I can buy them directly on the Vinachemmart app, I feel even more confident."
Notably, the activity of downloading the Vinachemmart app—the first e-commerce platform in Vietnam's chemical industry—created an exciting atmosphere at the booth. Consumers not only received souvenirs and shipping discounts but also received authentic fertilizer products as gifts. Records show that the number of people downloading the Vinachemmart app to receive fertilizer gifts continuously increased, with an average of over 3,000 products distributed each day.
The positive feedback at the exhibition shows that Vinachem's fertilizer products are not only maintaining their reputation for quality but are also increasingly aligning with modern consumer trends, meeting people's needs for safety, authenticity, and convenience. This is the driving force for the Group to continue innovating, improving product quality, and accompanying Vietnamese agriculture on its journey toward sustainable development.
