• AI and the tire industry: sorting fact from hype

    03:32 PM @ 19/06/2026
    Artificial intelligence and machine learning have both been the subject of breathless, ceaseless hype in the media and C-suites around the world, but what does all of it actually mean for the automotive sector? It might seem that just mentioning these buzzwords will magically raise your valuation, but the reality is that an AI-powered solution is not innately better than a solution that doesn’t use AI. As with many other transformative changes in the industry, getting the most out of AI is a matter of pointing the right technology at the right problem – and bringing the right tools for the job is innately a human problem.
    SEE MORE
  • Why winning the next industrial revolution starts with greener chemistry

    03:10 PM @ 18/06/2026
    For decades, chemistry has been treated as a mature industry: essential, but commoditized and with limited opportunities for invention and growth. That assumption is obsolete, but it persists because green chemistry is still too often invisible to the people making industrial strategy. Too few leaders understand that it is not simply a cleaner or less toxic way to make yesterday’s products, but a new way to design the materials, processes and supply chains that will define tomorrow’s competitiveness.
    SEE MORE
  • Low-Carbon Fertilizers and the Decarbonization Challenge in Brazilian Agriculture

    02:50 PM @ 17/06/2026
    Yara Brasil, the Brazilian subsidiary of Norwegian fertilizer group Yara International, is rolling out a line of low-emission fertilizers combined with on-farm carbon tracking systems. Deise DallaNora, the company's Director of Sustainability, discussed this direction against a backdrop of Brazil's heavy dependence on fertilizer imports and rising decarbonization pressure from international markets.
    SEE MORE
  • Bio-based Materials and Circular Economy: Two New Directions in Sustainable Tire Manufacturing

    02:43 PM @ 16/06/2026
    Two recent developments in the chemical industry signal a clear shift toward bio-based and recycled materials in the tire supply chain — from silica derived from rice husk ash to synthetic rubber produced through microbial fermentation.
    SEE MORE
  • Tire intelligence reimagined: Sensing Core hits the track

    02:33 PM @ 12/06/2026
    In motorsport and automotive engineering, the pursuit of uplifts and efficiencies is relentless. Every element is scrutinized for its potential to deliver an edge. Tire intelligence, once limited simply to pressure and temperature analysis, has become central to this quest, evolving rapidly as new technologies emerge and old assumptions are challenged. Among these innovations, Sumitomo Rubber Industries (SRI) has developed Sensing Core, a non-invasive, intelligent approach to monitoring tire parameters. Its journey from passenger vehicles to the harsh environment of endurance racing offers a glimpse into how simple but effective innovations can deliver significant opportunities for manufacturers and race teams alike.
    SEE MORE