VINACHEM

LIX Detergent Joint Stock Company (LIXCO) was honored to participate in the Exhibition of Socio-Economic Achievements on the occasion of the 80th anniversary of National Day, September 2nd, with the theme "Building the Nation." This is a key political, economic, and social event celebrating the great achievements over eight decades of national development.

LIXCO's presence as a National Brand not only reaffirms its more than 50 years of dedicated partnership with Vietnamese families but also demonstrates its commitment to improving quality of life through essential consumer products.

This was also an opportunity for LIXCO to introduce many new product lines, offering a rich experience for visitors.

Brand's Mark at the Exhibition

Established after 1975, during a time when the country faced many difficulties, Lix pioneered the development of high-quality domestic cleaning products, contributing to improved public hygiene and health.

Over more than half a century, Lix Extra Laundry Powder, Lix Concentrated Laundry Detergent, Lix Super-Clean Dishwashing Liquid, and Lix Floor Cleaner have become trusted choices for millions of Vietnamese families.

At the exhibition, Lix launched Room Freshener Spray, Insect Repellent Spray, convenient Laundry Pods, and expanded the fragrance range for existing product lines, meeting the increasingly diverse tastes of consumers.

On1 - A Convenient Solution for a Modern Lifestyle

As a significant milestone in LIXCO's integration, On1 offers premium home care products such as On1 Anti-Color-Run Laundry Detergent, On1 Essential Oil Floor Cleaner, and On1 Antibacterial Hand Wash Foam.

With international-standard quality, reasonable prices, and wide market coverage, On1 has not only captured the domestic market but has also reached international markets. At the exhibition, On1 specifically introduced a new, modern, and friendly packaging design with a variety of fragrances, enhancing the family and personal care experience.

Bondy Care - A New Brand for the Younger Generation

Making its debut at the exhibition, Bondy Care expanded LIXCO's portfolio into the personal care sector with youthful and dynamic products like shampoo, body wash, 3-in-1 shampoo-body wash, and body mist, meeting the growing demands of the modern Vietnamese generation.

Exciting Experiences at the LIXCO Booth

Beyond just displaying new products, the LIXCO booth created a vibrant and interactive space that attracted a large number of visitors. From the opening day, the experience area became a highlight with a series of engaging activities: the “Picture Puzzle,” “Guess the Product from its Shadow,” “Logo Puzzle,” and “Guess the Product in the Box” minigames, which continuously created a cheerful and exciting atmosphere for attendees.

In particular, the "Like/Follow Lix Vietnam Fanpage" program not only helped visitors connect directly with the brand to stay updated on new products and promotions but also allowed them to receive meaningful gifts on the spot.

Throughout the exhibition, more than 1,200 gifts from the Lix, On1, and Bondy Care brands were given to participants. The anticipation for the gifts and the cheerful laughter from the fun games contributed to making the LIXCO Booth a friendly and approachable space, leaving a lasting impression on visitors.