VINACHEM

On the morning of May 10, 2025, at Hoan Kiem Lake pedestrian street, the Vietnam National Chemical Group (Vinachem) officially launched a line of consumer products, bringing together many brands that have been associated with Vietnamese consumers for nearly 70 years.

The event is considered an important step forward in the strategy of localization and enhancing the value of Vietnamese goods.

8 National Brands - Familiar yet Modern

At the event, Vinachem introduced a consumer product ecosystem from 8 reputable member units, including: LIX, HASO, CFC, PINACO, Casumina, DRC, SRC, and VIIC. These are all brands that have accompanied Vietnamese consumers since the 1960s and 1970s, now upgraded and manufactured using modern, environmentally friendly technology.

The product line is divided into 3 main groups:

• Household Chemicals: Including laundry detergent, floor cleaner, hand sanitizer, dishwashing liquid, etc., which not only clean effectively but are also safe for users' health and the ecosystem.

• Batteries - Accumulators: From the PINACO brand, offering high durability, diverse designs, suitable for everything from household appliances to industrial and transportation needs.

• Tires and Tubes: Brands such as Casumina, DRC, and SRC provide products that meet international standards, serving both the domestic and export markets.

Affirming Trust in Vietnamese Consumer Goods

The event not only showcased products but also featured experience booths where consumers could directly interact with the products, try them out, and talk with brand representatives. This is also seen as an opportunity for long-standing "national" brands to rekindle trust in Vietnamese goods, from quality to emotional value.

Consumers could experience each product sample and understand the production standards. In addition, the booths provided guidance on installing and using the Vinachemmart app – Vinachem's official online distribution channel.

"Vinachem is not just launching products, but also affirming a long-term vision: transforming the traditional production-consumption model into a circular economy model. Each consumer product today has been researched to ensure: Environmental friendliness; Transparent origin, clear branding; and Meeting the needs of modern families, ensuring health safety," shared a representative of Vinachem.