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On 23 October 2026, Hà Bắc Fertiliser and Chemicals Joint Stock Company successfully held its 2026 Customer Conference and Gala Dinner with the theme “Steadfast Partnership – Shaping the Future”. The event was not only an occasion to reflect on a year of positive business results but also a heartfelt expression of gratitude and a reaffirmation of the company’s commitment to a strong, enduring relationship with its customers and partners nationwide.

The conference was attended by Mr. Đào Trọng Cường – Deputy General Director of the Vietnam National Chemical Group and Chairman of the Board of Directors of the Company; the Board of Directors of Hà Bắc Fertiliser; and over 160 delegates representing 59 businesses and partners—strategic companions who have helped deliver Hà Bắc Urea to Vietnamese farmers across the country.

Resilience Through Unity and Partnership

2026 has been a year of significant fluctuations in both domestic and international fertiliser markets. In particular, the Middle East conflict since late February led to a sharp rise in global urea prices, which in turn drove up domestic fertiliser prices. Coupled with unusual weather events, natural disasters, and increased input and logistics costs, both the company and its distribution network faced considerable challenges.
Nonetheless, under the banner “Unity – Steadfast Partnership”, the Hà Bắc Fertiliser brand continued to assert its position, achieving positive results thanks to the direction of the Vietnam National Chemical Group, the efforts of all staff, and, crucially, the trust and cooperation of customers and partners.

In the first nine months of 2026, the company maintained safe and stable production, with urea output reaching about 388,000 tonnes, up 46% year-on-year. Total revenue was nearly VND 5,007 billion, a 66% increase, and pre-tax profit was approximately VND 1,206 billion—remarkable achievements in a volatile market.

In distribution, total sales reached about 374,000 tonnes, up 42%. Of this, domestic sales comprised 198,000 tonnes of urea; exports amounted to 162,000 tonnes, generating nearly USD 93 million. Domestic urea consumption was down 12% year-on-year, mainly due to post-crisis price spikes in the Middle East, which drove domestic fertiliser prices as high as VND 17.5 million per tonne. High prices and persistent challenges in agricultural productivity directly affected farmers’ purchasing power.

The company understands and shares the difficulties faced by customers and distributors. Despite flexible adjustments between domestic and export markets, the company remains committed to the domestic market as its strategic foundation and regards its distributor network as key partners in sustainable development.

Looking ahead to 2027, the company aims to maintain safe, stable production, target output of 460,000 tonnes of urea, improve product quality, reduce costs, and expand its markets—especially by further strengthening the effectiveness of its domestic distribution network.

To achieve these goals, the company will focus on five core strategies:

Ensuring product quality and a reliable supply for the market—especially ahead of the 2026–2027 winter-spring season—enabling distributors to plan with confidence.

Consolidating traditional markets and expanding market share in every region, so Hà Bắc Urea reaches more farmers and earns their trust.

Refining sales policies, strengthening market management, and motivating the distribution system—coordinating with distributors to manage and develop the market by region, clarify target markets and responsibilities, and avoid overlap, fostering a stable, healthy business environment and enhanced system performance. The company will also encourage distributors to meet sales targets, develop new markets, expand agency networks, and support branding and promotional activities.

Improving demand forecasting and building consumption plans by season.

Strengthening engagement and long-term partnerships, inviting customers to continue accompanying and sharing insights, enabling the company to improve products, services, and cooperation.

Mr. Nguyễn Văn Dũng concluded, “The development of Hà Bắc Fertiliser is inseparable from the growth of its distribution system; the success of our customers is the foundation for our long-term progress.”

Listening, Understanding, and Reaching Further

At the conference, the company’s leadership directly listened to the experiences and suggestions of distributors.

With nearly 50 years of partnership, Mr. Phạm Văn Chiến, General Director of Hà Anh Import-Export JSC, shared: “For years, we have considered Hà Bắc Urea a core product, closely linked with farmers and our distribution system. The Hà Bắc brand, built over decades, is a guarantee of quality and earns us trust with customers at home and abroad.” He requested the company continue to ensure a stable and timely supply for agents, especially during peak seasons; to promptly update price changes; to support market development, brand promotion, technical training, and usage guidance, and to ensure harmonious benefits for both sides.

Representing Samsung C&T Corporation (Korea), Mr. Huỳnh Tấn Tài praised Hà Bắc Fertiliser’s continuous improvement and the high quality of its urea, which has enabled Samsung C&T to access faraway markets such as India in addition to its traditional bases in Southeast Asia and Korea. He said, “To my knowledge, Hà Bắc Fertiliser is the only Vietnamese urea producer able to manufacture urea with a biuret content below 0.8%. This standard allows its product to be sold in demanding markets like Japan, Korea, and Australia for AdBlue production.”

In response, Hà Bắc Fertiliser pledged to continue optimising logistics, enhancing warehouse capacity, improving anti-counterfeit packaging, and increasing trade discount and direct marketing programmes at points of sale—measures that will increase profit margins and provide competitive advantages for authorised agents.

Addressing the conference, Mr. Đào Trọng Cường affirmed: “Within the development strategy of the Vietnam National Chemical Group, the fertiliser sector remains vital for ensuring agricultural inputs and national food security. Enterprises must not only maintain production and business effectiveness but also adapt to market changes, develop distribution systems, innovate technology, and pursue green, sustainable growth.”

He added that the Group will continue to guide and support Hà Bắc Fertiliser in enhancing management, innovating technology, and pursuing investment projects aligned with the overall strategy, enabling the company to improve competitiveness and expand its markets.

He also stressed that sustainable business development must align with customer and distributor interests: “We will continue to direct the company to enhance dialogue, listen to and share difficulties with distributors, and ensure transparent and practical business policies, harmonising the interests of both company and customers.”

He expressed confidence that, with tradition, brand reputation, and determination for innovation, along with the Group’s support and customer partnership, Hà Bắc Fertiliser will continue to achieve further success.

A Moment of Gratitude: When Partners Become Family

A particularly moving moment of the conference was the recognition of outstanding distributors and agents.

As radiant trophies and bouquets were presented, with warm handshakes and embraces between the company leadership and key partners on stage, the divide between producer and distributor disappeared. The hall was transformed—not simply a venue for a business conference, but a true family gathering for Hà Bắc Fertiliser.

Shaping a Prosperous Agricultural Future

The 2026 Customer Conference, with its message “Steadfast Partnership – Shaping the Future”, concluded by opening a new chapter full of promise. The bright smiles and consensus from the distribution network are positive signals for future joint goals.

On the firm basis of mutual understanding and trust, Hà Bắc Fertiliser and its strategic partner network are confident in building new achievements, not only contributing to national food security but also accompanying farmers in creating abundant, prosperous harvests across Vietnam.