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After 30 years, the High-Quality Vietnamese Goods program has evolved from being merely a title into a “measure of trust” that consumers place in Vietnamese enterprises. Being voted for not only reflects product quality but also serves as recognition for persistent efforts to maintain credibility in the market.

On March 31, the Association of High-Quality Vietnamese Goods Enterprises held the Announcement and Certificate Awarding Ceremony for High-Quality Vietnamese Goods 2026 to 581 enterprises, while also celebrating the program’s 30-year journey.

The event was attended by Mr. Lê Minh Hoan – Member of the Standing Committee of the National Assembly Party Committee, Vice Chairman of the National Assembly; Mr. Bùi Minh Thạnh – Vice Chairman of the Ho Chi Minh City People’s Committee; Mr. Võ Tân Thành – Vice President of VCCI; and Ms. Vũ Kim Hạnh – President of the High-Quality Vietnamese Goods Business Association (2024–2028 term).

For the Vietnam National Chemical Group (Vinachem), this year’s results continue to affirm the position of its member companies in building their brands based on real quality. Many outstanding units continue to be trusted and voted for by consumers, such as The Southern Rubber Industry Joint Stock Company (30 consecutive years), Binh Dien Fertilizer Joint Stock Company, Ninh Binh Phosphate Fertilizer Joint Stock Company (NIFERCO) (16 consecutive years), and Southern Battery Joint Stock Company (30 consecutive years).

These achievements are not the result of a single year, but the outcome of a persistent process of investment in technology, quality control, and maintaining market credibility. For enterprises in the chemical, rubber, and fertilizer industries—where products are closely tied to industrial and agricultural production—consumer trust is even more crucial.

Speaking at the event, Mr. Lê Minh Hoan, Vice Chairman of the National Assembly, emphasized: Today's consumers do not only "buy with money" but also with trust and understanding. For businesses, if they pursue growth while neglecting sustainability, sooner or later, they will lose their own future.

This message is also what many Vinachem enterprises have pursued for years: development must not rely solely on output or revenue, but must go hand in hand with quality, environmental protection, and social responsibility. This approach has helped enterprises not only maintain their foothold in the domestic market but also gradually expand internationally.

Looking back on 30 years of the program, one clear commonality is evident: the businesses with lasting success are those that choose quality as the foundation of their competitiveness. For Vinachem’s member units, this is reflected in consistently maintaining product standards, continuously innovating technology, and adapting to the ever-increasing demands of the market.

Conversely, the strict standards of consumers have become a “soft motivator” that compels enterprises to improve. Vietnamese consumers today are not easily satisfied; they compare, choose, and are willing to turn away if products do not meet expectations. However, they are also the ones who create the greatest opportunities for Vietnamese goods when trust is built in the right way.

The continued recognition of many Vinachem units as High-Quality Vietnamese Goods is not only an acknowledgment but also a positive pressure for enterprises to keep raising their standards. Gaining trust is difficult; maintaining it for many consecutive years is even harder.

The journey ahead does not stop at “Vietnamese people trust Vietnamese goods,” but step by step works toward earning the trust of international consumers in the value of Vietnamese products. With the solid foundation built over many years, Vinachem’s enterprises are well positioned to continue on this path—steadily and surely, relying on the most important factors: real quality and genuine trust.